8+ years in fintech, enterprise, automotive, and platform ecosystem.
KYLA DALEY
PRODUCT DESIGNER.

SaaS Platform
Sr. UX Designer | Decision Support Systems & Platform Launch
Led the end-to-end UX design of an enterprise decision-support platform, consolidating disconnected tools into a single operational view and introducing ML-assisted prioritization to drive a 90% task success rate.
Banking
Sr. UX Designer | Fintech & Systems Architecture
Simplifying payment decisions through financial clarity
Redesigned Bread Financial’s core payment platform into a unified persistent-state model across web and mobile, reducing support calls across 43M+ annual user journeys.

Automotive
Sr. UX Designer | Information Architecture & Ecosystems
Workflow orchestration and allocation tools for enterprise fleets.
Redesigned the cross-platform vehicle-discovery journey and interaction frameworks to eliminate navigation friction and unify B2B and B2C user experiences across the FordPro ecosystem.
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Banking
Sr. UX Designer | Enterprise Product Design
Building a scalable design foundation for enterprise banking.
Scaled an enterprise banking design system, governance model, and accessibility framework to unify Retail and Commercial digital experiences.
Travel
UX Designer | Premium Booking Experience
Transforming the travel booking experience
Streamlined complex booking funnels and integrated personalization for the premium Visa Octave platform, reducing user search fatigue and boosting checkout conversions.